The Sportsman of the Year Awards. Nominate Today and stand a Chance to win Free Tickets for 4 to the Soya Awards 2012
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For many years now, Kenya had largely remained unappreciative of the exemplary series of performances in various sports disciplines by her sportsmen/women. Indeed, the government policy had been that Kenyan sportsmen/women did not need any appreciation, recognition or financial rewards as when they participated or competed in any sports on behalf of the country; they did so for the love of the sport as amateurs and patriotism to their motherland.
That is why, in some sports like athletics, the apex organization that used to organize the sport in Kenya, until recently, was called Kenya Amateur Athletics Association (KAAA). The policy was understandable since in those days, most of the outstanding sportsmen/women were from the country’s disciplined forces and other government institutions hence were perceived to be doing their duty to the nation.
Despite the lack of coherent policy, a while back ago, individual sportsmen/women, who had excelled in the various fields during the pervious 12 months, were recognized for their efforts. They were showered with gifts and presents with the most outstanding being crowned the reigning champion in an award gala, an event dubbed as The Sportsman/woman of the Year Awards.
The outstanding sportsman/woman of the year was the one who, in the opinion of eminent sports journalists and their peers, had brought not only fame to the motherland, but also had made many Kenyans proud in the course of the past year

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Forward Message By DR. Paul Tergat - SOYA Founder

It gives me great pleasure to announce and launch the 8th edition of the sports personality of the year award event popularly known as SOYA. The 2011 SOYA gala night will be staged on the 14th December in the beautiful capital city of Kenya, Nairobi.

I reflect with pleasure, satisfaction and pride what SOYA has achieved since its inception in 2004. Initially the event attracted between 150 to 200 people, presently the organizers host over 500 guests. SOYA has become a household name in Kenya and across the borders. Apart from the sports fraternity, the event continue to attract people from all walks of life.
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The SOYA Awards that are slated to take place in December have officially begun their preparations. The awards which have been the platform for recognizing and celebrating Kenyan sportsmen and women is in its 8th year now. The first press function to
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The Title Sponsors - Safaricom The Title Sponsors - Safaricom
Safaricom Ltd has once again announced its title sponsorship for the annual sports personality of the year awards, popularly known as SOYA
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The Safaricom Sports personality of the Year Awards, popularly known by its acronym—SOYA—continues to attract blue-chip sponsors in an unprecedented manner.
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Paul Tergats Remarks on SOYA Awards 2010 Paul Tergats Remarks on SOYA Awards 2010
May I take the earliest opportunity to welcome you all to the 7th edition of the Safaricom sports personality of the year awards, SOYA. When I look back to the first time this idea was mooted and see how glamorous and exciting it is tonight, I feel a deep
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2010 Safaricom Soya awards gala 2010 Safaricom Soya awards gala
The 2010 Safaricom Soya awards gala on the 10th December, 2010 was once again a resounding success. The annual awards was but full of glamour and glitz as Kenya’s finest sports icons of the year gathered at KICC’s Tsavo Room led by the Kenya’s Vice-Presid
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The SOYA awards launch 2010 .  see the pictorials next. The SOYA awards launch 2010 . see the pictorials next.
The SOYA awards launch 2010
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This year’s edition of the Safaricom Sportsperson of the Year Awards (SOYA) awards was launched toda SAFARICOM SUPPORTS PREMIER KENYAN SPORTS FETE
This year’s edition of the Safaricom Sportsperson of the Year Awards (SOYA) awards was launched today, with the listed telecoms operator committing Sh7 million worth of support to the event.
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Selection Creteria Selection Creteria
Selection Creteria for SOYA winners 2010
  • Based on performance between January-December 10th, 2009

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    THREE top Kenyan boxers want the Kenya Professional Boxing Commission and Amateur Boxing Association (ABA) to lift the game’s standards in the country to ensure pugilists are recognised and nominated for the Safaricom's Sports Personality of the Year Awar
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    NBK supports Soya Awards NBK supports Soya Awards
    National Bank of Kenya became the first financial institution to partner Soya this year when they announced a Shs one million sponsorship. The sponsorship was confirmed at a Press Conference by Isaih Mworia, the bank’s executive director – Finance. Speaki
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    Safaricom title sponsors once again Safaricom title sponsors once again
    Mobile phone service provider Safaricom is sponsoring the annual Soya awards for the sixth year running. This year’s sponsorship of Shs. 7 million was confirmed by Safaricom CEO Michael Joseph at a launch function held at Safaricom House. They
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    SOYA SMS service launched SOYA SMS service launched
    Members of the public can participate in the SOYA Awards nominations by sending by sending an SMS to 5556, Soya chairman, Paul Tergat has announced.
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    Regional champions fight for Soya honours Regional champions fight for Soya honours
    East African and National Secondary Schools basketball champions, Laiser Hill and Shimba Hills are among the 18 schools nominated for the Soya Awards schools category. Laiser Hill beat 75-65 in the East African final in Fort Portal to extend Kenya&rs
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    High riding Sevens side eye World Cup
    The Kenya seven-a-side rugby team is back home from the USA after competing in the fourth tournament of the International Rugby Board Sevens Series. Kenya lost 7-22 to New Zealand in the Plate final after coming from behind to beat Samoa 17-12 in the sem
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    Jelimo and Wanjiru crowned Jelimo and Wanjiru crowned
    Olympic 800m champion Pamela Jelimo, has added another crown to her glittering career. The youngster was named the 2008 Sports Personality of the Year (Soya) after a splendid 2008 that saw her become the first Kenyan woman to win an Olympic gold medal.
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    Exerpts of the SOYA Magazine
    Benjamin Limo receives Sportsman of the Year Award from Micheal Joseph Ethiopian Haile Gabresallasie Presents Volleyballer Asha Makuto with Woman Team of the Year Award. Anthony Maina receives the Woman of the Year award on behalf of his wife Catherine Ndereba, from the Vice President Moody Awori.
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    Our Heroes

    She fixes her sight on the opponent.  The guard always up.  She would be sizing up the opponent, waiting for a chance to unleash that killer punch.  Few have survived that onslaught and today, conjestina Achien’g is the world‘s WBF champion.  Her victory came on the eve of Christmas when she needed less than two minutes to stop Argentina’s Guillermina  Fernandez at the Nyayo National Stadium’s basketball gym.

    The 2004 season was memorable for Kenya sevens rugby as the national team recorded famous victories to stamp their authority on the international scene.
    The victories marked a new era for the country at the world stage . such renewed confidence and rejuvenation ensured that the team was a regular feature in the international rugby board.(IRB)
    The team did not disappoint in tours to Dubai, South Africa, news land, Usa ,Hong Kong, France and united kingdom.
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